Client case studies

Real client campaigns: the niche, the task, the volume and the result. Behind every card sits a collected audience, a dialogue script and live accounts that took people to the target action.

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Case studies by niche

A precisely built audience and a clear offer deliver up to 37% replying. Below are campaigns across niches and their numbers.

Pre-qualifying a cold list
Sales
Pre-qualifying a cold list

Filter out the wrong people and hand managers only clean contacts.

4 359conversations
28%replied
374clean leads
Conversion 8.6%
Sales systems for experts
Expert business
Sales systems for experts

Find online experts who need to put their sales in order.

16 256conversations
37%replied
405enquiries and applications
Conversion 2.5%
Psychology institute courses
Education
Psychology institute courses

A year-long flow of applications for professional psychologist training.

53 244conversations
14%replied
405registrations
Conversion 0.8%
Women’s mentorship
Mentorship
Women’s mentorship

Bring a female audience to a mentoring programme for experts.

26 472conversations
32%replied
749target actions
Conversion 2.8%
Support for immigrants
Services
Support for immigrants

Find foreign nationals who need a consultation and legal support.

5 059conversations
23%replied
325entries into the funnel
Conversion 6.4%
A zip-bag supplier
Manufacturing
A zip-bag supplier

Reach active manufacturers and sellers who buy packaging wholesale.

5 432conversations
19%replied
205applications and subscriptions
Conversion 3.8%
AI avatars for Reels
Marketing
AI avatars for Reels

Test market interest in creating content with AI avatars.

4 127conversations
14%replied
334target actions
Conversion 8.1%
Crisis diagnostics
Business
Crisis diagnostics

Reach entrepreneurs in a crisis and test an express-diagnostics offer.

1 110conversations
22%replied
17qualified leads
Conversion 1.5%
A marketing webinar
Business
A marketing webinar

Gather a cold audience of entrepreneurs to register.

1 023conversations
26%replied
16registrations
Conversion 1.6%
A CustDev service
Research
A CustDev service

Attract entrepreneurs already familiar with the CustDev methodology.

1 010conversations
20%replied
14qualified leads
Conversion 1.4%
A course on business partnership
Training
A course on business partnership

Test the offer on entrepreneurs who have business partners.

1 030conversations
20%replied
9qualified leads
Conversion 0.9%
Mortgage consultations
Real estate
Mortgage consultations

Bring an audience to a new info-product without risking the expert’s channel.

1 029conversations
6%replied
28target actions
Conversion 2.7%
Relationship psychology
Psychology
Relationship psychology

Check whether a cold audience responds to relationship-strengthening services.

1 133conversations
11%replied
9qualified leads
Conversion 0.8%
Women’s review sessions
Psychology
Women’s review sessions

Launch a new project from scratch and test the format on a female audience.

1 112conversations
10%replied
9qualified leads
Conversion 0.8%
A self-diagnosis bot
Psychology
A self-diagnosis bot

Test demand for a diagnostic bot and work out the cost of a lead.

2 104conversations
9%replied
6qualified leads
Conversion 0.3%

How we count the result

So the numbers can be compared between campaigns, they are counted the same way — from what happened, not from what was intended.

A conversation

One person the opening message went out to. Not a contact in a list, not an attempt to send — a delivered first touch.

Replied

The share of people who wrote back in their own words. This is the first metric that shows whether the audience was right.

A target action

Whatever the client called a result: an application, a registration, agreeing to a call, entering the funnel. Each campaign defines its own.

Conversion

The share of dialogs that reached the target action: target actions divided by the number of dialogs. It is what makes campaigns in different niches comparable.

All the figures come straight from the platform’s reports. Names and company names stay between us — that is the agreement with every client.

What practice shows

Patterns show up across a body of campaigns — here is what it shows.

Response reaches 37%, and what decides it is not the channel but the precision of the audience and the clarity of the offer — both are in your hands.
The best campaigns convert 8.6% into a target action. That is the figure worth improving: it moves with the script and the filters, not with the size of the base.
Volume comes from the number of accounts: from a thousand conversations to test a hypothesis to fifty thousand a year on a steady flow.

In a similar niche a test campaign of a thousand conversations will already show your own number.

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